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Company ethos or mission statement:

Coastline Housing Ltd is an independent, not-for-profit association owning and managing over 3,900 homes. The company’s purpose is to build great homes and offer great services provided by great people. With a growing annual turnover—currently £20 million– Coastline Housing’s contribution to improving people’s lives continues to increase.

A brief summary of why we became a healthy workplace:

We took the decision to become a healthy workplace a number of years ago, when sickness levels were on the rise and we wanted to do something positive to counteract this. Since then, the healthy workplace initiative has gone from strength to strength, and we’ve seen sickness levels decrease significantly.  Colleagues have become more and more supportive of the healthy workplace initiative and it’s become imbedded as part of our corporate culture.

Recent health and well being activities on offer (this year):

As well as the usual round of initiatives such as free health checks and flu jabs, we’ve undertaken a “Life Cycle” event where staff pushed themselves for    Leukaemia and Lymphoma     research, raising over £1,300 with a sponsored    cycle challenge. The healthy workplace team decided to support the work of this charity      following a young colleague’s    diagnosis and battle with Acute Myeloid Leukaemia. The event was supported by the Cornish Pirates and a static bike for the challenge was kindly donated by Carn Brea Leisure Centre.

Plans/aims for the next year:

We recently undertook a survey to understand what healthy workplace initiatives staff would like to see, so will be working through the results of this with the healthy workplace team  to see what we can make possible. We will continue to offer things like our Simply Health cash back scheme, health checks, discounted bike purchase scheme, flu jabs and various training  and awareness   raising opportunities.

Weíre very pleased with the difference our healthy workplace initiative is making to the lives of colleagues, whether itís the convenience of being able to get a free flu jab in the office or a life change implemented after a free health check rings a warning bell for someone. Our people are our most valuable resource so itís important to us that they are looked after.

- David Wingham, Director of Corporate Services
Surrounding Influence

Having plants in and around the office can reduce employee annual sickness absence by as much as 23%, research by the Hortiucultural Trades Association has argued.  The research, in conjunction with the University of Reading, found that green space and planted areas can help to deliver substantial social and environmental benefits for organisations


A reduction in cost of advertising and agency fees attest to the fact fewer people leave the company and that candidates now approach Ginsters direct as they are seen as an employer of choice.  Number of applicants in 2005 = 2481, in 2006 = 3641 and in 2008 = 3764.  Advertising costs reduced from £50,743 in 2005 to £33,805 in 2007 and £18,126 in 2008. 

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