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Frugi (Cut4 Cloth Limited)

Frugi is the UKs bestselling organic childrenswear brand based in the South West, proving that ethical and organic clothing can be bright, beautiful and successful!

What we do:

The company was born in 2004 and continues to grow every year, selling through a rapidly expanding network of over 500 stockists in over 35 countries worldwide as well as directly to consumers online.

Frugi strives to be ethical in everything they do, each year donating 1% of their turnover to charity as part of Frugi’s little clothes BIG change initiative.

Compromising our planet is not an option!

We will always be completely honest, ethical and transparent in everything we do

We will always strive to exceed our customers expectations

We ask, we listen, we understand and we act….and we have FUN along the way!

Why we became a healthy workplace:

To help our staff feel valued and more physically and mentally healthy at work. It makes sense to us to look after our greatest asset, our lovely team at Frugi!

Recent health and well being activities:

• Get Active Challenge around Cornwall (pedometers)
• Lunchtime Yoga sessions
• Encourage bike and walk to work at Frugi (national scheme)
• Frugi Surf Club
• Frugi Fun Committee activities – Theatre trips/Trebah Gardens/Head massage/Easter Egg hunts/Games/Bake Off/Charity Support/Parties/Beach games
• Wildlife Walks

Lunchtime walks

Rockpool rambles

Head and neck massages in the office 

dicounted gym membership offers

Success Story:

Before the Healthy Workplace Initiatives started I used to feel a bit overwhelmed working at my desk all day and forgetting to take breaks but now love taking part in the Healthy Workplace Initiatives I particularly enjoy the weekly lunchtime yoga sessions, these are fully funded by Frugi and are great to have some exercise and relaxation time. I also take part in the Frugi Surf Committee and think it's great for us to be able to leave work early once a week to surf and enjoy the beach together for whoever wants to join. I joined in the pedometer challenge and this was great for motivating me and the team to get more active. I enjoyed the in house massage that we were given by Frugi, such a treat in the working day and I am looking forward to joining in the weekly guided walks around the Water Ma Trout estate at lunchtimes. These activities have made me feel more positive, productive and I am really grateful that we have such a supportive team at Frugi who put on such great activities, I feel very valued at work.

Being part of the Healthy Workplace initiative has been fantastic for us to focus our activities to ensure our staff have the best opportunities to help improve their physical and mental health and well being in the workplace. We have been thrilled with the number of staff who join in with our activities and are keen to keep encouraging new initiatives through our Frugi Fun Committee and the work of our People Specialist.

- Director
Employee Feedback

"I am lucky to work for an organisation whose management has whole-heartedly supported me throughout the process of obtaining the Healthy Workplace Awards.  The Directors have never said ‘no’ and it is great to know that my employer is interested in everyone’s well-being at work.  Not only have they approved my initiatives but they have also led by example and joined in some of them too.  They have committed, what are for us, scarce resources and agreed more flexible working policies as well as offering support to staff who may struggle with work or with personal problems through solid employment policies and management techniques"- Louise Mallas, YMCA Cornwall


 “We have learned so much through the Cornwall Workplace Health Award Programme already, and are keen that we pass this learning on to our staff.  With many organisations already represented, we were surprised we haven’t got involved sooner as it’s so aligned to our overall ‘Wellbeing Ambition’ that working for the Environment Agency will improve health and wellbeing”

Steve Marks, Environment Agency

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