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Ginsters Cornwall

Company ethos or mission statement:

Ginsters recognise that people are the underpinning of its company. Since 2006 the company has run an inclusive well being programme that incorporates many activities which, as they have developed over the years, have   gradually become owned by the staff (a number of whom have qualified to a level where they are able to run classes and give health and fitness advice to other employees).

Recent Health & wellbeing activities on offer (this year):

Cycling / Kayaking/ Canoeing/ Climbing/ Lake Fishing/ Health Checks/ Charity Cycle events/ Navigation/ Samworth Challenge/ Gym Challenges/ Stop Smoking Campaigns (Stoptober)/ Resilience training for van sales/ Chiropractor assessments/ Micro –Pause exercises to reduce repetitive strain injuries in the bakery/ Walking Bus/ Running Group/ Spinning Classes/ Kettle Bell classes/ Badminton/ Step classes/ Free tennis taster sessions/ Mixed netball tournaments/ Regularly support and promote  cancer awareness events(Movember, blue       September, pancreatic cancer, breast cancer etc) / Promote an awareness day, health event every month/ Learning at work day/ Level 1 & 2 gym training available/ Weekly healthy eating advice or tips for employees/ Free fitness plans/ Weight loss plans/ Injury Rehabilitation programmes/ Onsite allotments/ Free gym access 24hr a day 7 days a week for employees, their partners and Cothele rowing club.

Future plan/ aims:

Continue to promote monthly health events and awareness days. Support local charities through a variety of active fundraising days. We have just created an internal Charity Taskforce to generate new ideas and events to help raise money and awareness of our chosen charities for Ginsters, particularly Royal Voluntary Service. Create learning at work day in May for all employees to try new activities. Continue to promote and    develop fitness opportunities and support health and well-being initiatives. We will be organising family days out including surfing, moorland walks, archery, cycling, canoeing and go karting. These events will be offered on a variety of days and times to allow all shift patterns to take part.  Continue to work with the YMCA and corporate partners, develop relationships with the local companies, the community and authorities.


We have actively encouraged staff to be more aware of their health and well being for many years now and have facilitated a huge amounts of opportunities for everyone to get active or to discuss health issues with healthcare professionals. We will continue to look for new and better ways to get more staff and their families involved so that all can lead longer and more rewarding lives but also that they embrace the opportunities for developing their own potential either physically, vocationally or in terms of their own self esteem. We believe that this has a profound impact on everyone’s motivation for the business to continue to develop

- Director

Those who smoke six cigarettes a day or more have a 34% higher incidence of being absent than non-smokers and a 10% higher incidence of being absent for longer.

Employee Feedback


“I think the range of added extras Coastline offers its employees, from corporate gym memberships, to flu jabs, to confidential counselling services, is fantastic. If I didn’t already work here, I’d want to!” – Cheryl Houghton, Communications Advisor

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